The Mind Behind The Soraya, Soraya Tafazoli
What is the biggest piece of advice you would give to women interested in starting a fashion brand?
I always tell women to “go for their dream jobs.” Once I realized that my dream job was to become a fashion designer, I came up with the idea for The Soraya.
What would you like to see change within the fashion industry? Why?
I hope that luxury brands stop ignoring the subject of sustainability; the ironic paradox of sustainable luxury brands remains prevalent in the fashion industry.
Who are your biggest inspirations?
I have always been inspired by ‘50s fashion.
What do you value most in life and why?
The thing I value most is my reputation, as it takes a lifetime to build a name for yourself and mere moments to lose it.