Brittany Worthington is one of the social media industry's highest-in-demand Social Media Managers and an Instagram Coach, empowering others to use Instagram strategically to start making real connections and consistent sales.

After accidentally falling in love with Instagram, she's been on a mission to share her intense knowledge with as many people as possible. She proves that to be successful on Instagram, it’s not required to spend endless hours on it.

Why did you create The Social Britify?

It was a bit of an accident, to be quite honest. I found myself suddenly unemployed and living with my parents due to the COVID-19 pandemic. Like many of us, I didn’t have much to do. Luckily for my parents, they successfully shifted their business online, and it started to grow rapidly. They first asked me if I could help them with some administration tasks, but that suddenly turned into “Can you also post some things on Facebook for us?”

The more I started to educate myself about using social media for business, it occurred to me how much was really involved if it would be done right and generate real sales (that took place on top of all the other tasks to be completed when running a business).

It inspired and motivated me to help as many small business owners as possible—simplifying social media to reduce becoming overwhelmed, whilst amplifying the business’s online presence—by using strategic social media marketing.

Prior to starting your own business, you were a professional dancer. How challenging was the transition for you from becoming a professional dancer to an Instagram Coach & Social Media Manager?

Initially, the transition from dance to business focused on how I spent my time and earned money while I waited for the lockdowns to pass. But, before I knew it, it had been 12 months and I had grown a thriving business and an incredible community.

As a creative person, I really enjoyed creating exciting content for my clients. Then, when I started coaching, I found the same performing rush on a Zoom Call with my students. I’m a performer at heart and love to share and connect with others—this is just a different way of doing it.

What does a typical day look like for you?

I like to move my body in the morning, so I wake up and head straight to a Pilates class—I love starting the day without my phone (even if it is just 45 minutes)! Once my morning routine is wrapped up, I check through my client’s accounts, responding to comments and DMs that have come through overnight, as well as make sure that any pre-scheduled posts have gone live.

Then, I get into the real meat of my day, but that changes throughout the week: creating clients’ content, meetings, coaching sessions, checking in with my students, working on my own business, and upskilling myself.

I try to switch off around 5 or 6 pm and am pretty strict with my “Do Not Disturb” setting on my phone!

How often in advance do you plan your content, and why?

I only create about 2 weeks of content in advance at a maximum. In my industry, content moves very fast, and trends come and go, so it’s important I’m on top of the trends and that my content is fresh and current.

I also work on a similar timeline for my clients’ content calendars and encourage my students to do the same, so their batched content never goes stale. If I plan too far in advance, I don't have a lot of flexibility, and it's common to procrastinate. Creating 30 posts and writing 30 captions in one sitting sounds like a good idea...until I’m just staring at a blinking cursor!

What are some tips you would give small business owners and content creators to boost their engagement on social media accounts?

Create content that sparks conversation—whether it’s a polarising stance on a popular topic, or story-telling content—the audience must find the content super relatable or inspiring. Ask your audience what it is they want to see from you. It’s important to truly understand what they struggle with and what their goals are so you can create content that resonates with them in a real way.

How important is it for you to take breaks from social media?

It’s essential. Not only is it important for mental health, it will also refresh creativity, inspiration, and motivation. Many business owners and creators all suffer from “comparison-itis,” comparing likes, shares, and followers, and social media can as a result feel super draining. So whether you create some content to automatically post while you are having a break, or you start a full detox, you’re going to come back with a whole new mindset! Let Instagram miss you for a change! □

Article Credits

Brittany’s Instagram: @thesocialbritify

Brittany’s Facebook: thesocialbritify

Brittany’s Website: https://thesocialbritify.com/

Photographer: Grace Armstrong | @shotbygg_

Ad Partner

Izy’s Instagram: @izy_thebrand

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