Professional Surfer & Business Owner, Kassia Meador
Please introduce yourself and tell us about KASSIA+SURF!
My name is Kassia Meador and I was born and raised in Los Angeles, California. I have been fortunate enough to be a professional surfer for the last 25 years of my life and travel the world searching for the perfect waves. I grew up in the surf industry, but when I reached my early 30s, realized that I didn't feel as connected to the surf brands I represented. I decided to leave my sponsors and start KASSIA+SURF, a women's surf lifestyle brand that is dedicated to creating quality wetsuits and surf gear for women, by women, with designs rooted in authenticity. At KASSIA+SURF, our mission is to create the most functional wetsuits, accessories, and surf gear in the highest-vibe lowest-impact way possible.
How did your passion for surfing begin?
Growing up in the Valley, I was landlocked and always dreamed of the ocean. My favorite adventure was always to take the canyon over to the beach. My dad would surf on summer holidays and trips to the beach and I would always dream of being out there with him. The summer that I was fourteen, I did the Junior Lifeguard Program, and my romance with surfing and the ocean finally started to gain momentum. After that summer, I began going surfing with my dad and other friends on the weekends.
What inspired this new LA LUNA collection?
This new LA LUNA collection was inspired by the moon and her phases, from waxing to waning; how her cycles influence the ocean tides, seasons, and our emotions. This collection was guided by the light of the moon, as I feel all life on earth is.
What is your favorite place to surf?
As a Valley kid, I was always obsessed with Leo Carillo in Northern Malibu. It has such a fun and perfect wave and such a beautifully dynamic spot to surf.
Any exciting upcoming projects you can share about?
My friend Kate, who started DIP - a super sweet and earth-conscious company of the best hair products ever - and I are launching a collaborative KASSIA+SURF signature Palo Santo scented leave-in conditioner bar with SPF. I am super excited for it to come out this summer and use it in my hair.
What do you do on a daily or weekly basis for your own self-care?
Surf, surf, surf. Meditation, yoga, juicing, hiking, laughing, and making it a point to get some me-time in balance with my workflow. □
