Emma Make Artist, Emma Hall

What is your background in design? Was there a specific moment when you realized you wanted to pursue a career in design?

I graduated from a Bachelor’s degree in Architecture from Newcastle University in the UK in 2013. My experience there introduced me to the software I use today; mainly Illustrator and Photoshop. Later on, I developed an understanding of the design process through architectural experience, which has been enormously helpful for working with clients today. I was lucky that my secondary school taught graphic design, where I discovered my first love of design in addition to art. In these lessons, we would look at drawings, letterings by hand, and technical drawings.

Tell us about Emma Make.

Emma Make is a culmination of all my design interests. My Instagram followers are probably most familiar with my art prints, which I make and sell on Etsy. I produce digital and giclee prints, as well as screen prints, risographs, and scarfs. I work with what invigorates me - normally colour - and I would say that my style is slightly abstract but always rooted in nature. However, I also run a second business on Creative Market where I create graphic design products and patterns. Sometimes, these patterns also end up on my Etsy, so, in a way, the businesses are linked. I also try to ensure that my businesses are sustainable. With the Creative Market, this is no problem l, as it is digital. For my Etsy business, it's about substituting more sustainable bamboo paper for regular paper and packaging while using as little plastic as possible. I am also lucky in the sense that I am able to go to local tailors and printers in Portugal.

What do you wish people to take away from your designs?

I try and invoke a certain mood in all my work; an aesthetic that I find enjoyable, and I hope that the people who get to engage with the designs are also able to recognize this and identify with it themselves.

What color/pattern/texture/style are you currently obsessed with?

For the past few months, my favorite combination has been orange and pale purple… funnily, though, I haven't used it for any of my own work. I am also obsessed with unlikely color combinations, especially when one is considered ugly; when paired with another it becomes beautiful.

When you wish to feel inspired, where do you go, what do you do?

I used to rely on Pinterest a lot; the algorithm is just so accurate and makes life a lot easier. Recently, I've also started purchasing books on things that influence me, such as African painted houses. The name of my favorite one is African Painted Houses: Basotho Dwellings of Southern Africa. It explores the context the houses are painted in addition to beautiful photos of the work. I am also reading Mary Portas's book, The Kindness Economy. It gets me excited to have a business.


Article Credits

Instagram: @emma.make

Twitter: @emma_make

Pinterest: www.pinterest.co.uk/emmamakestudio/_created

Website: www.emmamake.com


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