Allegra Shaw, Co-founder of Uncle Studios
Allegra Shaw is the Co-Founder of Uncle Studios and a digital content creator. Allegra made a name for herself as a lifestyle and fashion entrepreneur when she started her fashion and lifestyle YouTube channel in 2011. By showcasing her easy, casual style, engaging tutorials and honest laid-back lifestyle, Allegra has cultivated a community as driven to travel, working hard, and finding themselves spiritually and emotionally. Allegra has proven to be a unique, transparent voice in her industry. She has received recognition from esteemed publications such as Vogue, Cosmopolitan, Elle and other prominent fashion and lifestyle media outlets who eager to for her voice on the latest trends in sustainability in the fashion and beauty marketplace. In 2017, she launched Uncle Studios with co-founder Shirin Soltani. Uncle creates elevated pieces to take the modern human through life, with a focus on clean fabrics and community. Uncle prides itself by being transparent to their consumers, listening and engaging with their community and creating a sense of family both online and in real life.
When did your passion for the fashion industry first spark the idea of creating your own clothing brand, Uncle Studios?
I've grown up loving fashion, and my university friend and roommate at the time also had the same love. We always flipped through magazines together, and talked about clothes and styling—there was a real love for it. We both felt our best in a white tee that we kept rebuying from the fast fashion brands, so we thought if it's the piece that you wear every day, it makes you feel so good—how hard could it be to make one that lasts?
Could you share how Uncle Studio aligns with your unique vision within the fashion world?
Fashion for me has always been a tool to express myself and have fun. There are so many versions of myself that live within me, and I use getting dressed and fashion as a way to be all of them. I carry myself differently when I love my outfit and that feeling is something that we try to encapsulate in Uncle Studios and everything we create. Fashion has never been vain for me but instead a tool to express my taste and point of view.
Walk us through your philosophy of “be good. do good.” and why creating a sustainable fashion brand holds personal significance for you?
Our philosophy of "be good. do good" is our north star. As mentioned, we carry ourselves differently when you love your outfit. We strongly believe that when you feel good, you're in a better position to do good. We bring this philosophy in product development, making sure we are doing our part to be good and do good by our community, supply chain, and the planet. It's personally significant because it has always been the underlying message in the content, I've been creating online - small daily routines to feel good like meditation and gratitude; striving for good and not perfect.
As you continue to build your company, what do you hope to achieve next & what can your followers/customers expect to see?
I'm really excited for the future of Uncle Studios, but the main goal is always happy and healthy. I want the team and the business to be both as we grow in a sustainable way. We have a few really fun activations in the works for the end of 2023 and summer of 2024. I really love putting things out IRL since we live online the majority of the year. It's always special to connect face-to-face with the people who've been supporting us for years so expect lots of fun events.
What is your favorite fashion trend at the moment?
I love that minimalism or “quiet luxury” or “old money aesthetic” is a bit of a trend right now because at the core of this trend is great quality, timeless staples. I think it’s such a great way to build your wardrobe and get longevity out of your pieces.
As you continue to build your company, what do you hope to achieve next & what can your followers/customers expect to see?
I'm really excited for the future of Uncle Studios, but the main goal is always happy and healthy. I want the team and the business to be both as we grow in a sustainable way. We have a few really fun activations in the works for the end of 2023 and summer of 2024. I really love putting things out IRL since we live online the majority of the year. It's always special to connect face-to-face with the people who've been supporting us for years so expect lots of fun events.
Be good. Do good.-Uncle Studios
Article Credits
Instagram: @allegrashaw
TikTok: @allegrashaw
YouTube: @allegrashaw
Twitter: @allegrashaw
Website: www.allegrashaw.com
