Allegra Shaw is the Co-Founder of Uncle Studios and a digital content creator. Allegra made a name for herself as a lifestyle and fashion entrepreneur when she started her fashion and lifestyle YouTube channel in 2011. By showcasing her easy, casual style, engaging tutorials and honest laid-back lifestyle, Allegra has cultivated a community as driven to travel, working hard, and finding themselves spiritually and emotionally. Allegra has proven to be a unique, transparent voice in her industry. She has received recognition from esteemed publications such as Vogue, Cosmopolitan, Elle and other prominent fashion and lifestyle media outlets who eager to for her voice on the latest trends in sustainability in the fashion and beauty marketplace. In 2017, she launched Uncle Studios with co-founder Shirin Soltani. Uncle creates elevated pieces to take the modern human through life, with a focus on clean fabrics and community. Uncle prides itself by being transparent to their consumers, listening and engaging with their community and creating a sense of family both online and in real life.