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Keta Burke Williams, Founder of Fragrance Brand, Ourside
Selfcare, Wellness Gianna Marconi Selfcare, Wellness Gianna Marconi

Keta Burke Williams, Founder of Fragrance Brand, Ourside

Ourside is a fragrance brand started by young BIPOC founder and Harvard Business School graduate Keta Burke-Williams. Launched in January 2023 with 3 tightly edited distinct fragrances; Moon Dust, a citrus bergamot forward earthy/vetiver scent, and Dusk, a fruity fig forward ambery scent. The 3rd new fragrance Nostalgia is a floral, jasmine-forward, woody scent. As a young, female entrepreneur with a Harvard Business degree, Keta has had the good fortune of being selected as one of eight BIPOC brands that are members of Ulta Beauty’s inaugural MUSE Accelerator 2022 program cohort, Tower 28 Clean Beauty Summer School 2020, and being personally mentored by Credo Founder Annie Jackson for Credo for Change 2021.

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Are Hormones Responsible For Our Skin Health? Meet Allie Egan: Founder & CEO Of Hormonal Skincare Line, Veracity
Selfcare, Wellness, Health Gianna Marconi Selfcare, Wellness, Health Gianna Marconi

Are Hormones Responsible For Our Skin Health? Meet Allie Egan: Founder & CEO Of Hormonal Skincare Line, Veracity

Allie is the founder and CEO of Veracity, a science-backed, whole-health approach to hormonal care. Prior to founding Veracity, Allie was the CEO of Cynthia Rowley where she led the transformation to direct-to-consumer and more than doubled the business in two years. She has extensive experience in the beauty industry through her time at some of Estee Lauder’s best brands, including Origins, Clinique, and La Mer. She also has a broad consumer experience through her time as an investor at L Catterton. She holds a BS in Finance and Foreign Affairs from the University of Virginia and an MBA with high distinction from Harvard Business School.

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